Market Swings is the intersection of elite golf, high-stakes investing, and the business of sports. Eighteen holes, one guest, and the real conversation about money, risk, and the swings in between — hosted by Josh Baylin.
Market Swings is a cross-platform video show at the intersection of elite golf, high-stakes investing, and the business of sports. Each episode puts one high-profile guest — a Tour veteran, an NBA crossover, a founder, a cultural figure — in front of Josh Baylin for eighteen holes of candid conversation about money, risk, and the decisions that define them.
The format works because golf disarms people. A bad drive on the first tee breaks the ice faster than any interviewer could. By the fourth hole, guests are talking about money, ambition, and failure in ways they never would across a table.
The show spans long-form episodes on YouTube, a recurring short-form series — The 19th Hole — and a steady cadence of scene-setting clips across Instagram Reels and TikTok. The visual language is cinematic: multi-cam, wireless audio, drone work, and editorial pacing that treats each episode as a short documentary.
"The best conversations about money happen when nobody is trying to sound smart. On a golf course, nobody can."
The show is independently owned and produced. Josh serves as host, executive producer, and creative director. Every episode is built around a single business question — the real economics of pro golf, the labor arbitrage of robotics, the math of housing affordability, the business of running a surf-shop dynasty — and uses the round as the vehicle to unpack it.
The early breakouts confirm the thesis: a PGA Tour pro's paycheck episode at 98,000 views with 9:54 average view duration, and a TikTok on autonomous golf-course robots that crossed 81,000 views with 200+ comments. Two completely different audiences, drawn to the same show, through the same lens.
Kisner walks through the math on a career that looks like $30 million on the leaderboard and reads like something else entirely on a tax return. Caddie, coach, putting coach, state taxes, federal. "I usually call it about 30%." The episode was picked up and syndicated across golf media within days of release.
Watch the episodeJosh has spent twenty years sitting at the intersection of technology, capital, and product — first as a journalist at Bloomberg covering tech and policy, then as a portfolio manager at Legg Mason and SAC Capital, then as founder of a Fortune 100 RPA consultancy, and most recently as VP of Product at Brain Corporation, the autonomous mobile robotics company behind much of today's commercial floor-cleaning fleet.
He is a working technologist, a published financial writer, and — importantly for this show — a roughly four-handicap golfer who plays regularly at Omni La Costa. Market Swings is the convergence of all of it: a show about the businesses he has built, invested in, and reported on, conducted in the only environment where the people running those businesses actually relax.
Exclusive "Market Swings, presented by [Brand]" integration across long-form episodes and their companion shorts. Includes host-read opens, closing thanks, and end-card placement. One brand, one season.
Own a named segment across the full cross-platform footprint — The 19th Hole, a market-commentary interlude, or a dedicated new series. Builds repetition, reduces clutter, and earns the audience through pattern, not interruption.
On-course and clubhouse placements that feel native to the round — gear, apparel, beverages, vehicles. Integrated organically by Josh and his guests, then amplified across short-form cutdowns for Reels and TikTok where native placement performs best.
Market Swings has the signal. The views, the press pickups, the cross-platform breakouts. What it's building now is the narrative architecture of an established property — and the commercial partnerships to match.
The show is the product. Josh is the brand. The audience is already here.